5 Tips To Maintain Your Online Reputation
1.OWN REVIEW SITE PAGES
Many of the review sites that appear on top of the google search rankings allow you to verify yourselves as Business Owners of the page and can give you access to update the page as necessary. You can upload photos from your business with important information ( like opening hours). Simply google your business and jump on websites from the first 19 results and sign up as required.
2. CHECK THE CONSISTENCY OF YOUR BUSINESS CREDENTIALS( name and contact details)
Transparency matters in the internet world that is quickly becoming a messy web of contradictory information. Put yourself in your customers shoe. What would you do if you were trying to find “Grillers take away, New Delhi”, open up a couple of results about the restaurant and notice different addresses? You would disregard this place immediately!
Ensure your business name address and phone number are consistent everywhere online. If they are not, figure out why and send an email to have the information changed. make Google’s life easy and they will love you by bumping you up relevant search results.
3.GET GOOGLE VALIDATED
Google is shifting towards providing results that match the semantic behavior of customers when searching google. If they are searching for best take away shops, they want to list the best shops in the vicinity & by being a verified business on google place you are giving yourself priority to feature on appropriate searches.
4.RESPOND TO REVIEWS ONLINE
Customers have plenty of websites they can leave a review about your business on from trip advisor, Google reviews to Facebook to name a few. When you have control of your business page on these sites, respond to every review within 5 days maximum to show you are real people behind the brand. If the feedback is negative, be patient and address the issue in an honest way and don’t ever go writing fake reviews.
5.MONITOR WHAT IS BEING SAID ABOUT YOU
Google has a bunch of products and it is not always possible to manually monitor your brand online. You can get assistance by setting up google alerts. Simply set it up so that every time your brand gets mentioned online an email with the link is sent to you.With independent bloggers becoming more and more mainstream. you never know where a review( positive or negative) could turn up.