6 Powerful SEO Strategies For E- Commerce
Organic search is a valuable source of traffic for any e-commerce website as well as one that’s far too frequently neglected. From poor quality content to site architecture that reduces visibility, many online retailers make strong mistakes that compromise their ability to rank for competitive keywords, drive traffic, and attract new customers.
Would you like to rank your newly set up website? Although SEO for e-commerce might seem more complicated than that for a static, content driven website, it’s far less difficult than you might imagine.
Mentioned below are 6 simple yet highly effectively SEO strategies for e-commerce business owners. If you’d like to generate more web traffic, sell more products, and earn more revenue add one two or all six strategies to your SEO efforts.
USE GENERIC, HIGH TRAFFIC KEYWORDS FOR PRODUCT CATEGORIES
Product keywords can be grouped into several different categories. There are specific product keywords such as the color or type of the product or a model name and generic keywords that describe a broad class of products.
For example “iPhone 7-Black” will be a specific product keyword whereas “mobile phones” will be a generic keyword. To achieve maximum search visibility you should structure your store around both keywords.
Product keywords are covered using product pages. Generic keywords,on the other hand are best targeted using categories. Before you start building your website it is important that you plan an architecture that uses generic search keywords as product categories.
The generic keywords receive the greatest search volume so it makes sense to serve as a product category keyword since it will funnel users to products that they are interested in.
An effective Ecommerce website uses category pages as funnel for two purposes
- For directing internal searchers to the product they are looking for
- For attracting external searchers to help them discover relevant products.
DEAL WITH DUPLICATE CONTENT
Since most of the e-commerce websites have innumerable pages, duplicate content comes as a common problem. Product descriptions can appear on product pages, categories, and archive and in many other spaces, making it hard for Google to detect the original source of the content in your website.
Without knowing which page owns each piece of content, Google can struggle to work out how and where to place your website on a search listing.
To fix this problem, first, establish the source of any content that’s used across a variety of pages on your website using canonical tags.
Second, make sure your content really is original. Many e-commerce websites end up using product descriptions from other suppliers and manufacturers, resulting in identical content appearing across different online retailers.
When you aim to rank number one in search, this duplicate content can be a major barrier. Original content really does matter. Instead of using the manufacturer description get creative and create our own keyword optimized content. Once you are able to outrank e-commerce giants you will be thankful you did.
FIND HIGH TRAFFIC UNDER UTILIZED WORDS
When a competitor’s product categories match the top keywords in the Google Adwords keyword tool, it can be difficult to outrank them. However, many e-commerce retailers ignore high traffic keywords giving you a distinct advantage.
These hidden keywords are often product variations or sub-categories that are big enough to generate thousands of pounds every month in a sale but too small for a giant retailer to prioritize.
This keyword is a great SEO opportunity not because it attracts more searches and has an obvious commercial intent but because other merchants have failed to target it.
Most generic category keywords haven’t gone unnoticed by other merchants but the few that have are perfect target for your initial SEO efforts.
OPTIMISE FOR THE FASTEST POSSIBLE LOAD TIME
Google has been transparent about the fact that it uses website loading time as a ranking factor. So, if your website takes time to load don’t expect to be ranked higher in the search listings.
Although it may not seem to be directly related to SEO activities, any effort you make to speed up your site performance will serve as a dividend in search visibility. Google PageSpeed tool is a great place to start your optimization efforts.
There are short-term costs associated with optimizing for speed from hiring a developer to the cost of potential downtime. However, the long-term benefits both in search engine optimization and conversions are more than worth the small investment.
ADD LONG TAIL KEYWORDS IN YOUR CONTENT
According to the reports, the top 10,000 keywords in google receive less than 20%of all search traffic. This means that the long tail, the long graph of lower volume, less searched keywords make u more than 80% of total traffic from search.
Optimize for small tail and you will generate much traffic albeit on the expense of the numerous long tail keywords that could generate huge sales every month for your online business.
The maximum number of people that come on your website will arrive via keywords that re too small to appear in the AdWords keywords tool. If these keywords aren’t to be found anywhere in your product descriptions, your website is very unlikely to be visible to the searchers.
To optimize for the long tail of search traffic, use your product description and content to answer common questions and discuss topics that the customers are likely to search for.
Keywords related to a products quality, functional lifespan, material, guarantee, design, and development might not be big enough to catch your attention in the AdWords tool, but they can collectively contribute in bringing 80 times more visitors to your website.
One the way easiest way to increase a long tail keyword count is to use longer and more detailed description on each product page.
DOUBLE CHECK THE ON PAGE OPTIMISATION
Not all e-commerce platforms are configured for on page SEO. Making it important that you set up your on page content, title tags, images, and other content correctly
Star by ensuring that your primary target keyword is in your page title. If it’s a category page: makes sure its title includes the generic keyword. Or a page dedicated to one product, include the product name, Variation and model number.
Your secondary target keywords for example – the product name variations and generic, keyword- should be used though out the on-page content. Use secondary keywords in H1, H2, and H3 tags with long tail keywords throughout the product description, FAQ and other body Content.
Finally, make sure your videos and images are optimized effectively. Use relevant Image alt tags and filenames to maximize your visibility in Google image search and consider adding captions to any product demo video as they will increase visibility in Google video search.
ON Page SEO is particularly important for driving traffic from long-tail keywords. Since so few e-commerce merchants put any efforts into optimizing for the long tail, great content should be all it takes for your e-commerce website to pop onto the first page for valuable keywords.