8 SEO Trends For 2017
TREND #1 : USE SEO AUDIT TOOLS TO EXAMINE SITE PERFORMANCE
Choose a reliable SEO TOOL and get your website’s audit report done. After analyzing the reports list out the features to be excluded from the website and issues that can be upgraded to get better outcomes. Even a speck of alteration will lead to more clicks thereby increasing your website search traffic. A good site audit proves to be beneficial in providing better user experience.
TREND #2 : CHOOSE TRENDING IDEAS FOR CONTENT CREATION
With loads of content being generated each day it gets challenging to understand what type of content should be used to grab attention. Analyzing social media platform is a great start to get unique ideas. You can also refer to Quora or choose buzzsumo (a content marketing tool) to get insights on latest trending ideas for content creation.
TREND #3 : TARGET YOUR COMPETITOR’S KEYWORDS
Keeping a hint of the keywords used by your competitors would help you create improved content. A good keyword research tool such as SEMrush will enable you to analyze the competitor’s keywords and content. You can then design an effective content strategy for your website.
Make a list of blogs and sites that are linked to your competitor’s webpage. Few backlink checker tools like “open site explorer” or backlink watch” provides you a complete analysis on your competitor’s backlinks. You can find trending content types used by your competitors to drive traffic and create in-depth piece of content including long tail keyword.
TREND #4 : CHOOSE A STABBING TITLE AND DESCRIPTION
A convincing title and meta description attracts more clicks. you can get the inspiration from the appealing content present on Google Adwords.
TREND #5 : OUTBOUND LINKING
According to Google, the pages with high quality as well as relevant outbound links that are interconnected with useful resources are counted as valuable and informative resources. Therefore try and include minimum 3 relevant and high-quality external links in your content that is to be published.
TREND #6 : USE YOUTUBE TO OUTRANK YOUR COMPETITORS
Youtube videos are one of the best ways to attract traffic to your websites. Use a precise and an attractive description for your youtube video and add a link to your website. Be informed with the fact that google bot is unable to crawl the content inside the videos. It ranks a video based on the title and description. So by adding valuable and relevant content in your descrition you can actually rank higher.
TREND #7 : MAKE YOUR WEBSITE MOBILE FRIENDLY
In the last 5 years, the mobile users have grown nearly 78 % and it is observed tht 58% of mobile users bounce off if their mobile experience seems unttractive. Make sure that your website theme is responsive and can adjust to varied devices.
TREND #8 : USE EXPERT ROUND UP
Expert Round Up is a new trending tecnique that fascinate readers to website or a blog. It brings together the opinions of various experts on a similar topic. Featuring influencers in your post works expansively to get more shares for your article and hence it helps you drive new readers to your blog or website.